Pillow Firmness Guide

Choosing the right pillow firmness is a very personal decision. It depends on how you sleep, your mattress, your build and the amount of support you like. As a rough guide, side sleepers often get on better with a firmer pillow, back sleepers may prefer a medium feel, and front sleepers often choose something softer.

We recommend visiting us to try our pillows in person. We make any of them to any size, with our standard sizes listed here.

Pillow Firmness Guide Chart

Firmness Usually suits Pillow
Extra Firm The most support, often chosen by side sleepers Extra Firm Pillow
Medium Firm Good support, but with a little more give Fresh Feel Pillow
Medium A good middle option, often chosen by back sleepers Duck Feather & Down Pillow
Medium Soft Softer, but still with some support Anti Allergy Pillow
Soft A softer feel, often chosen by front sleepers Duck Down Pillow,
Goose Down Pillow

Which firmness should I choose?

If you sleep mainly on your side, a firmer pillow can help support the gap between your shoulder and head. If you sleep on your back, medium is often a good place to start. If you sleep on your front, a softer pillow may be more comfortable as it keeps your head lower.

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